Hot Wheels City - Los Angeles
Awesome Around Every Corner
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Hot Wheels City was created for the core Hot Wheels kid who uses storytelling as their primary play pattern. Using connecting playsets to create their imaginary worlds, we created Awesome Around Every Corner to showcase how your Hot Wheels City can come to life piece by piece.
My role: As brand manager, I worked closely with product design and research to uncover the key insight for this campaign. Then I wrote the brief and oversaw creative production in partnership with in-house creative and our animation studio (MAKE). I also authored the integrated marketing plan that we used to launch this campaign, overseeing influencer, YouTube, social and PR, among others.
