Mattel, Los Angeles
Hot Wheels Mario Kart Rainbow Road Raceway
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Hot Wheels Mario Kart Rainbow Road Raceway brought two iconic brands together into one awesome product. Centered on the insight that parents were increasingly worried about how young kids started gaming, we created a playset and campaign that brought to life the Mario Kart franchise IRL… in your living room.
My role: As brand manager, I was the primary contact for the Nintendo team, working closely with them to bring their IP to life. I authored the campaign brief and oversaw production of the shoot, pitched new content ideas to the Nintendo team in Japan, and spearheaded the marketing plan.