Hot Wheels Monster Trucks was created for the youngest Hot Wheels kids who like to crash and smash their trucks. The Hot Wheels Monster Trucks Blast Station offers endless ways to play by launching your trucks at the billboard and watching everything go flying!

My role: As brand manager I wrote the brief and served as the primary brand partner for our creative studio MAKE. I ensured that all the key features of the playsets as well as kid and parent benefits were accurately portrayed in the TV spot, and oversaw influencer, social and YouTube extensions of the campaign.